Creativity is an excellent cure to mediocrity

Posted on September 25, 2008 by Jessica.
Categories: Business, Growing Up, Jessica's Life.

It occurred to me the other day that most people in this world are boring, cookie-cutter drones. Of the 12 years I’ve spent in school, very little of that time was spent doing anything creative. In fact, I sense that for most people, formal education blocks off the creative juices that would otherwise flow through their minds.

In school, our academic abilities are rated. We’re taught how to think systematically about the world. We’re taught about facts and definitions. When we take our standardized tests, we’re tested on the things that we don’t know, rather on the knowledge and ideas that we may have. The small liberal arts college that I used to attend was unique, in that creativity was prioritized above anything else. Of course, that had its fair share of issues: students were able to think deep into a problem and suggest a solution, but they didn’t know enough about systems such that they’d be able to suggest realistic ideas. Instead, our educational system need a middle ground that allows students to learn hardcore facts that are fueled by creative thinking.

Where and when do our most creative ideas come about? Where and when do entrepreneurs catch their entrepreneurial bug? For me, I remember that my first entrepreneurial thoughts came to me on the playground. First grade classes were boring like no other, but recess allowed me to drastically grow as an individual. In fact, I believe that recess periods in elementary school single-handedly offered me the biggest opportunity to explore my entrepreneurial side.

It was a sunny day in 1st grade, and I was out on the playground drawing what I thought were beautiful, state-of-the-art portraits. Of course, they were only traced drawings from my best friends notebook. Shame on me! But I had an idea: I would sell each of these pictures for a price that would depend on how much the person was willing to pay for the item. In my first day of business, I sold a traced drawing for $50 to one of my less-informed classmates. It was on that day that I first considered myself an entrepreneur. Without the opportunity to explore my creative side on the playground and in my free time, my adolescence would be filled with homework and non-creative academics. And if that happened, I wouldn’t be talking to you right now.

Academics are over-rated

Let’s re-think intelligence, and what is deemed as being *smart*. In the “old-world”, having a college degree and getting good grades would make someone seem smart. In the new-world, having a college-degree is only a pre-requisite to getting a half-decent job. Instead, creativity and personal projects will take precedent on how an employer views someone’s abilities.

For example, if I was looking to hire a fellow computer science student here at UC Berkeley, I’d want one who had far more than just academic smarts. I’d want a creative thinker who knew how to solve problems in different ways. I’d want to hire an individual who had interests far beyond computer science. Does this person draw, play an instrument, or play a sport? (yea, right) Or maybe this person enjoys making cool startups in his/her spare time. In other words, we would see someone’s *intelligence* in all of the things that s/he does, both inside and outside of the classroom.

True reasons for going to graduate school

Many of my peers are set on going to graduate school. Many of them want to become professors, but the others want to go to graduate school because they have an inflated view on the importance of academics. How do I know this?

When someone decides that they’re going to graduate school, I ask two questions: 1) Why go to grad school? and 2) What do you do for extracurriculars? 75% of these people fail the test, because they have no clue why they’re going to grad school, and they have no sense of being creative with the extracurriculars that they pursue. If these students developed a slightly different sense of how to be successful in this world, they’d be less likely to focus their time and energy on grad school applications.

People over-rate the importance of grad school to a shocking degree. When people ask me if I plan on going to graduate school, I tell them that I’m not planning on it. If I had a good reason to, I wouldn’t be against it. However, most people assume that my success is dependent on the quality of the graduate school I attend, and what kind of degree I get out of it. I find it quite entertaining when people ask me why I don’t plan on getting an M.B.A… simple: because I don’t (yet) feel the desire or need to. I rate my personal intelligence equally between creativity and abilities, and graduate school is better used for improving the latter. One of my co-workers from PBwiki mentioned that engineers often learn more in the workforce than they do in graduate school, because they’re getting real-life experience.

Now… how do we convert these cookie-cutter drones into creative, productive citizens of the world?

Good question! Unfortunately, it takes a lot of self-discovery for individuals to realize that there’s much to learn outside of the classroom. There are a few ideas as to why students don’t spend more time improving their creative qualities: Because they were taught that academics take precedent over creativity, and/or because they’re scared of exploring their creative side. The solution is simple, but easier said than done. Pickup a creative hobby - whether it be playing the piano or starting tech companies for fun. Personally, I prefer the latter. :)

Creativity is among the best cures for mediocrity because it unleashes a special power in individuals that allows them to discover what no amount of logical thinking can ever achieve. It’s the creative side in you and me that encourages us to do more than what we’re taught. Because of this, creativity is just as important as academic abilities. By living with this different attitude, we are better prepared to bring new and exciting things to this world. With that said, here’s an inspiring TEDtalk that discusses the importance of creativity:

To announce my return to the tech world, I’ll be giving away a free laptop.

Posted on September 23, 2008 by Jessica.
Categories: Company Review, Jessica's Life.

As a way to get you all excited about my return to the tech industry, I’ll be announcing a contest that will allow one of you to win a brand new HP Pavilion dv7t laptop. What the contest will be, I am yet to determine. 2nd and 3rd place winners will have their choice between a 500GB pocket drive and an HP Photosmart C6380 All-in-One Printer. 4th and 5th place winners will get cute HP messenger bags. Note that the runner-up prizes will not be offered on participating websites. I’ll be announcing the contest details on October 14th.

This will be the first promotional give-away that I’m participating in. HP isn’t paying me a penny to promote their laptops — in fact, I’m doing this all for YOU. Instead of promoting the company, I’m going to do a critique and review of the marketing program that they had me do.

In a nutshell, HP is having 15 blogs run this laptop giveaway contest. Each of them holds the contest in a different week, which allows each of you to have up to 15 chances to win a laptop. It’s clever because the contest forces each blog to promote the other participating blogs, and HP gets lots of attention from popular bloggers. Each of the participating blogs has a decent-sized college-aged audience, which makes this contest targeted. Clever, if you ask me.

If you have any ideas for the contest, please let me know! Hint hint: I’ll give you brownie points for giving me a good idea for a contest.

** Note that the contests will vary by site and will not be announced until the start date, so if you want another chance to win a laptop, just go to the site on its contest start date. For YOUR benefit, here’s the official list of the other participating blogs, so you have up to 15 chances to win an HP laptop.

* Sep 26 - Oct 3: Poorer Than You
* Sep 28 - Oct 5: Broke-Ass Student
* Sep 30 - Oct 7: Broke Grad Student
* Oct 2 - Oct 9: Study Hacks
* Oct 4 - Oct 11: Cooking for Engineers
* Oct 6 - Oct 13: College Being
* Oct 8 - Oct 15: Paul Stamatiou
* Oct 10 - Oct 17: DormDelicious
* Oct 12 - Oct 19: Student Bloggers
* Oct 14 - Oct 21: Jessica Mah Meets World - Me!
* Oct 16 - Oct 23: UNEASYsilence
* Oct 18 - Oct 25: Gomeler.com
* Oct 20 - Oct 27: CampusGrotto
* Oct 22 - Oct 29: Hack College
* Oct 24 - Oct 31: The University Blog

The other participating websites will link back to me, which means that they’ll probably send me silly people who think they can win a free laptop without having to do any work. I won’t let that happen. If you have an idea for the contest, make it HARD. I enjoy making people deserve what they’re awarded.

Again, this marks my return back to blogging :) Thanks for all of the support!

College Life, Startup, and more!

Posted on September 20, 2008 by Jessica.
Categories: Jessica's Life.

Hello, World!

It’s been a while since I last wrote! Instead of forcing myself to write something of value, I’ll entertain you with some tidbits from my exciting college life!

If you haven’t noticed by now, I’m studying computer science at the University of California, Berkeley. And it’s awesome. My friend and I are working on a cool side project that I may or may not show to you… you’ll just have to wait and see :p When we have time to put it together, it’ll be a scrappy junky prototype. It’ll look like crap and do slim to nothing, but at least we’ll have SOMETHING out the door.

For your entertainment, here’s a picture of my friends and I:

Posts and articles worth reading are on the way! Promise!

If Mr. CEO disappeared, what happens to the company?

Posted on August 27, 2008 by Jessica.
Categories: Business, Leadership, Staffing, failure.

Let’s say that you’re a world class CEO. Your company is growing super fast. Your employees are brilliant. Your profits are soaring. The problem: What if the company is reliant on your existence? Even worse, what if you left the company for whatever reason? Your company and its employees are in for major chaos.

The solution is quite simple in theory. Instead of micro-managing employees, you systematize every job process. All job roles in your company have a template: This means that every job role has a defined set of expectations and a clearly defined method of measuring the employee’s ability to follow his/her job duties. Lets take a look at the companies started by my fictitious friends, Judy and Lily.

Judy is what I call a wanna-be small business owner. She wants to start her own fashion boutique, but needs to carry the role of salesperson, cashier, marketer, accountant, buyer, and manager. All by herself. She hires at least one person to fulfill each of the above roles, and invests a significant amount of time teaching each and every person what to do. In the event that Judy gets mowed down by a truck or gets captured by terrorists, the company is hosed by chaos because hand-holding no longer exists. Company growth is at a stand-still because Judy’s no longer around to train new employees and approve new ideas. I sense that this small business wasn’t built to last. Unfortunately, most small-business entrepreneurs fall into this pile.

Lily is another small business owner. Her business directly competes with Judy, but she has a slightly different approach to growing the company. (more…)

Why companies fail before opening their doors

Let’s admit it: Most “entrepreneurs” in the web 2.0 scene don’t know what they’re doing. They have a great idea for a company, but fail before the company opens its doors. I was discussing this with a friend who suggested that lousy managers aren’t intentionally bad. They don’t know what they don’t know. They’re ignorant of any wrong-doing. I’ll take this a step further — bad entrepreneurs have inherently bad traits that prolong their bad management practices. This reminds me of someone… me!

Back in my teenage days, my mom would often say, “Jessica, you don’t know what you don’t know. You’re totally oblivious to how ignorant you actually are.” And of course, being the ignorant teenage girl I was, I responded with arrogance. I told her with a bold and confident voice, “No, mom. I’m ready to drop out of college and start my own company and be rich and pay for your retirement.” Some little voice in my head told me that my mom knew something that I didn’t know. (more…)

JessicaMah.com Re-design!

Posted on August 13, 2008 by Jessica.
Categories: Design/UI.

Hello, hello!

My awesome friend, Miriam Brafman, has been working with me to redesign JessicaMah.com. In under 30 minutes, we’ve come up with what I think is a pretty awesome prototype.

In any case, I’d love your feedback on what else I should incorporate into the new design.

Click here to view it larger. Any and all feedback is appreciated! When school starts, regular JessicaMah.com programming will resume.

Speaking about the Student 2.0 Revolution in Austin, Texas.

Posted on August 8, 2008 by Jessica.
Categories: Fads & Trends, Future, Growing Up, Social Science, Travel, Upcoming.

Hey All,

For the 2009 South by Southwest Conference, a few friends and I plan on speaking about the Student 2.0 revolution — we’re “paving the way for next-generation learning.” AJ Vaynerchuk, Chris Lesinski, and Michael Sutton will also be joining me in this panel.

It’s well known that learning in college consists of much more than just taking classes. Most importantly, we’re growing as individuals and building our networks. Sure, web technology is changing the way we learn, but I think this topic goes much deeper than that. As students in the modern world, we’ve realized that there’s so much to gain by just taking part in the tech industry. Underaged entrepreneurship is no longer something unique — it’s an important part of student growth, and now everyone’s doing it.

And if you’ve been reading my blog, you’d probably know that I enjoy making things up as I go :)

But in all seriousness, we’d love to present on this topic at South by Southwest. The South by Southwest conference people want your votes to determine whether or not our topic is worth speaking about. Vote for our panel, leave your comments, tell your friends about the Student 2.0 Revolution, and the world will be a better place!

See you there! And if they don’t like my panel idea, see you there anyway!

Hiring an army of outsourced engineers to make you rich

SO - I have a great idea, for a multi-million dollar business. I know nothing about programming, so I’m going to outsource an army of Indians to act as my engineering team. I don’t have much experience running successful companies, but at least I have some good ideas!

While I enjoy making up quotes that describe the people I often poke fun at, I once embodied the ignorant entrepreneur who would say such a stupid thing. I started my first “company” when I was in 5th grade… only that it was nowhere close to being a company. I had what I thought was a brilliant idea for a website that would directly compete with gamefaqs.com and make it more community-centric. I barely knew HTML, I didn’t know where or how to host a website, and I didn’t understand that real programming skills were required to make such a site scale.

Which meant that I had to resort to plan B: (more…)

It’s so easy to fake being good at biz dev that even my baby brother can do it.

Posted on July 21, 2008 by Jessica.
Categories: Business, Coding, Jessica's Life, Leadership, Marketing, Persuasion, Staffing.

It’s no surprise that programmers hate business people. I hear it all the time — coders want to start their own companies and keep all those “biz dev” and marketing gurus out for as long as possible. More often than not, these “biz dev” experts are incompetent in whatever they’re trying to do, and engineers have no way of weeding out the good from the bad. In fact, it’s so easy to fake being good at biz dev that even my younger brother can do it.

Why so? Maybe because biz dev people don’t understand the technological difficulties of implementing a new feature. Or possibly because these “biz dev experts” get to pretend that they’re big shots when dealing with prospective business partners. But I don’t necessarily agree with this philosophy. I dislike most biz dev people not because of the fact that they’re business people, but because the vast majority of them are incompetent. It’s easier for a biz dev person to fake his abilities, so long as s/he knows the art of persuasion.

It’s easier to fake being good at business development

This is merely stating the obvious: It’s much easier to fake being good at biz dev than it is to fake being a good engineer. If you’re trying to rate a programmer, yet you have no programming experience whatsoever, you test to see if his (or her) code works or not. However, if you’re more technical oriented and you’re looking to find a good biz dev person, there’s no telling if the prospective “biz dev expert” is any good or not. In the coming few weeks, I’ll write some more about what to look for in prospective programmers and biz dev people.

Other way around: Programmers + Business = Fail ?

While the programmers complain about how biz dev people are useless and incompetent, I’ll suggest that it’s often the programmers who are inadequate at running companies. Not surprisingly, many of them are quite arrogant about their capabilities. Many of them think they know everything there needs to know about running a tech company (myself included) but they actually don’t. They don’t know how to hire the right biz dev people, yet they’re blaming their company’s problems on these bad hires. Pity.

Let’s take a break from all of this technology talk. Think about the world of small business — restaurants, small town shops, home contractors, auto repair shops, etc… The vast majority of them are started by “doers”, yet the vast majority of such companies fail. One might be an incredible cook, yet an incompetent manager. Another guy might be amazing at repairing cars, but he couldn’t attract customers if his life depended on it. Which brings me to my next point:

Business People are important!

I can understand why programmers hate biz dev people so much, as I’ve described above. I don’t think the issue is necessarily the fact that it’s easy to fake being good at biz dev. I don’t even think that the issue lies in the fact that programmers are incapable of finding good biz dev experts. Instead, the real biz dev and marketing gurus just don’t exist! They’re an incredibly rare breed — harder to find than even coders are! However, they’re crucial to the growing company. Most companies are founded by technicians who love cooking, repairing, or programming. Such technicians want to build amazing companies with as few incompetent business people possible, yet they don’t want to take an active role in managing business operations.

Another perspective that my friend AJ suggested to me: If you’re good at faking your biz dev abilities such that you’re able to get a job, you’ll probably be decent at doing actual biz dev! A lot of the work they have to do involves finding opportunities and schmoozing potential partners, clients, etc… Which means that strong persuasive abilities often equate to good biz dev abilities.

These so called technicians and engineers don’t want to schmooze with business partners and clients; they just enjoy baking their cookies and coding their web apps. I couldn’t blame them for feeling this way. However, it’s important that ANY engineer-turned-entrepreneur invest the much needed time in hiring only the most competent biz dev gurus — which means weeding out people like my baby brother who are merely good at faking their biz dev skills.

Afterthought: My younger brother, David Mah, is actually pretty smart. In fact, his engineering and marketing talents make me look dumb by comparison. And no, I will not let your start-up recruit him. He’ll be working with me one day :p

Affiliate and MLM marketing are ONLY good for business basics

Posted on July 10, 2008 by Jessica.
Categories: Jessica's Life.

People often ask me, “how did I get involved with the world of business?” Note that I still consider myself an aspiring entrepreneur and not an actual entrepreneur. I have some experience, but there’s plenty that I’m yet to learn.

I see entrepreneurship as divided into two three big categories: Entrepreneurs, Managers, and Engineers. The best entrepreneurs are competent at all, but specialize in one. When you’re just starting off as an “entrepreneur,” you need to pick one to start with. If you come from a programming or mechanical engineering background, you’re probably the engineer type. You know plenty about making a solid product or providing a good service, yet you know little about actually managing people, business, marketing, sales, and more. So you ask, what would the engineer or wannabe entrepreneur do in order to get started in the actual world of business?

Many people rush to the book store, eager to learn the insider secrets of getting rich. If I saw an old guy reading a book called “Starting a business for dummies,” I’d feel like telling him to get on his feet and actually go out in the world to start one. Who learns everything there’s to know from reading books anyway? If you asked any successful person in their respective field how they became to successful, they’re not going to tell you to read books or go to college. They’re going to suggest you go out and get real life experience. Sound intimidating? Well, it’s the only real way!

So you ask, what’s the best way for me to get real world experience?

Good question! Well, plenty of ways… like, um… start your own company? But it’s so intimidating!

One of my blog readers suggested that I introduce the idea of affiliate marketing as a good way to get started. I’ve been bashing the idea of affiliate marketing and MLM pyramid schemes since the beginning of time, but I’ll admit that they’re a good way to get started. And only that! In a nutshell, MLM pyramid schemes involve a person selling a product or service and earning a small percentage of the profit — the hope is that when someone gets involved, s/he could recruit others to also get involved, and more residual income can be made. Affiliate marketing is slightly different, and also varies from company to company. You find a good product or service that you’re willing to promote, and you make X% of the profit or price. There’s more of an emphasis on selling and less of an emphasis on recruiting other fo-entrepreneurs. Blog readers have agreed that affiliate marketers are much more respectable than those MLM people.

And while I very much despise the idea of being an MLM or affiliate marketer, (read here) both can help a person learn the art of selling, marketing, recruiting, and more — without needing to spend the time or money on creating a legit product.

Jessica Mah… used to be … an affiliate marketer?

Like many, I was once an affiliate marketer. In fact, it was my first online “business.” (if I can even call it a business…) I didn’t know what to make or what service to sell, so I decided to get into the world of selling website templates for a company called templatemonster.com. I made about 20% of everything I sold, and learned about everything from direct sales to SEO to Google Adwords marketing. Did it make much money? Of course not! But it was a great way for a 12 year old to get acquainted to the world of business and money. But after that experience, I’ve found that taking part in making a LEGIT company with an ACTUAL service is much more exciting and makes much more money.

So for all of you who complain to me about how much you want to start a company, go out and start one! Entrepreneurship is the new cool! (*as long as it doesn’t involve being an affiliate or MLM marketer for the rest of your life!) Again, if you’re just getting started in the world of doing business, and you’re content with mediocre at best income, affiliate marketing is a-OK. Now go out and get some real life experience!